The customer loyalty programs Best Western Rewards and WorldHotels Rewards have over 45 million members worldwide.
The Best Western brand is celebrating its 75th anniversary.
WorldHotels presents a logo refresh for the umbrella brand WorldHotels Collection as well as the four collections WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted.
Brand launch in Austria: The first hotel of the lifestyle brand Aiden opens in Steyr – the Aiden by Best Western @ Stadtgut Hotel Steyr.
