Director of Digital Marketing

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Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago. This luxurious five-star hotel with 391 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.

When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests.  Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore.  The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.

Job Description

• The overall scope of the position is to maintain and execute Digital Marketing activities directly or via regional/corporate team or via contracted vendors/suppliers. These activities on owned channels as well as applicable third-party channels can include website/microsite management, content marketing, Social Media marketing, on-site and off-site SEO management and digital advertising via vendors, organic and paid campaigns management, OTA content optimization.
• Develop and increase traffic through direct and semi-direct online channels that will improve the overall revenue for the properties and other key financial and customer matrix.
• Evaluate the performance of our branded websites and give suggestions for how to promote and improve the presence of the hotels on the web, with the intention of increasing number of bookings and keeping the website up to date.
• Monitor, implement and execute the active presence of the properties on major Social Media channels to maximize the online exposure of the properties.
• Create, monitor and implement the full year online marketing and advertising plan (direct and indirect channels).
• Hotel strategy contribution, working in close relation with key stakeholders from Marketing, PR, Sales and Revenue.
• Ensure the properties content (photography & descriptions) in all online channels remain accurate and brand compliant.
• Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
• Load and update content (photography & descriptions) for the property on all online channels in consultation with Senior Director of Marketing & Communications and corporate office.
• Monitor and assess the properties reviews on online portals and ensure that official feedback from the hotels is in place whenever necessary in coordination with hotel operations team and other applicable teams.
• Identify and evaluate new online marketing opportunities to increase direct internet traffic and drive online production.
• Build individual hotel’s online budget planning and digital marketing plan.
• Actively develop and maintain a database of corporate and hotel’s email newsletter subscribers. Schedule regular EDM sending to all guests and individuals who have subscribed.
• Optimize Social Media tools usage (Social Media desk, Local Measure etc.) and paid social media marketing.
• Monitor and assist in ensuring Rate parity together with the Director of Revenue throughout all electronic distribution channels.
• Report and analyze the Web Direct & Indirect performance for the hotel.
• Report and optimize of performance through Acquisition levers, including but not limited to SEO, Display, Meta & Social Media.
• To facilitate accurate administration reports, month-end and other reports are submitted on time to Senior Director of Marketing & Communications.
• To keep Senior Director of Marketing & Communications promptly and fully informed of all problems or concerns so that corrective action can be taken on time.
• To ensure strict confidentiality of information in the department and hotel.
• To carry out duties, projects and other assignments as required by Senior Director of Marketing & Communications .

Personal Attributes

• Strategic thinking combined with the ability to move strategy to action
• Problem solving skills
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Strong written and verbal communication skills
• Strong interpersonal skills with attention to detail
• Innovative approach to work
• Ability to meet deadlines consistently
• Knowledge of basic accounting, math skills and analytical capabilities
• Ability to assess/evaluate employee’s performance fairly
• Pro-active and taking initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Proficiency in organizational planning with the ability to multi-task

Qualifications

• A minimum of 3 – 5 years in E-Commerce / Digital Managerial positions
• Expert understanding of current online marketing concepts, strategy and best practice
• A degree in Hospitality Management or Advertising, Marketing / Communications graduate with preferable experiences in a similar field
• Previous Middle East preferably UAE experience
• Excellent English, both verbal and written