How Hisolife Helped TWENTY TWO CUT Recruit a Top-Tier Male Facial Esthetician for Their Luxury Barbershop in Bangkok
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Bangkok is no stranger to innovation in lifestyle, fashion, and grooming. Over the last decade, a cultural shift has redefined how men perceive self-care and grooming. Gone are the days when a quick shave and basic haircut were enough. Today, modern men in Bangkok—and across the world—expect full-service experiences that combine grooming with wellness, style with substance, and routine with ritual.

Amid this changing tide, TWENTY TWO CUT in Bangkok emerged as a groundbreaking player in Bangkok’s barbershop scene. Nestled on Sukhumvit 22, the barbershop isn’t just about a clean fade or a premium shampoo—it’s a full-fledged men’s grooming and lifestyle destination. Think: live vinyl DJ sessions, Aesop and Hermès products, complimentary cocktails, and the ultimate luxury—facials for men, delivered in a stylish, private setting.

But as TWENTY TWO CUT evolved from a high-concept idea into a booming business, it faced a critical challenge: how to find an esthetician who could match the brand’s vision and deliver professional facial treatments tailored exclusively for men.

That’s where Hisolife.com stepped in.

The Challenge: Recruiting a High-End Male Facial Esthetician

When TWENTY TWO CUT set out to recruit an esthetician, their needs were far from ordinary. They weren’t looking for a general spa therapist or a typical salon beautician—they needed someone who could:

  • Understand the physiology of male skin, from oil production to beard sensitivity
  • Be trained in advanced facial techniques, including extraction, anti-aging, and hydration tailored to men
  • Align with TWENTY TWO CUT’s luxury brand DNA
  • Deliver consistent excellence for a clientele that expects the best, every time
  • Be comfortable working in a barbershop-meets-lifestyle lounge, rather than a traditional spa or clinic

In short, the ideal candidate needed to be a master of skin and a brand ambassador at the same time.

The problem? Most job boards and recruitment agencies weren’t set up to find this kind of specialized talent. The applications TWENTY TWO CUT received were either too junior, too general, or lacked experience with male clientele.

They needed a platform that understood the wellness and beauty industry from the inside out—and that’s when they turned to Hisolife.com.

About Hisolife.com: A Recruitment Platform for the Wellness World

Hisolife.com isn’t your typical recruitment website. It was built by industry professionals for industry professionals. Specializing in the spa, wellness, grooming, and aesthetic sectors, Hisolife has become the go-to platform for employers seeking qualified:

  • Massage therapists
  • Estheticians and skincare experts
  • Hair stylists and barbers
  • Nail technicians and beauticians
  • Spa managers and hospitality leads

More than just a job board, Hisolife offers a full-service recruitment solution, including job posting, candidate screening, reference checks, and even optional skill tests and video interviews.

It also maintains an exclusive pool of certified, verified candidates—many of whom have been trained in-house or through accredited partner institutions, such as Nuad Thai School or global esthetician programs.

Phase 1: Defining the Role With Precision

The Hisolife team began the recruitment process by conducting an in-depth consultation with TWENTY TWO CUT’s founder and operations team. Unlike generic agencies that rely on keyword matching, Hisolife used its domain expertise to tailor a recruitment strategy from the ground up.

They focused on:

  1. Brand Positioning: Understanding the lifestyle concept of TWENTY TWO CUT—a mix of barbershop, spa, and music lounge for men.
  2. Client Demographics: Identifying that the clientele were urban professionals, expats, artists, and businessmen who value skincare, image, and luxury.
  3. Treatment Menu: Reviewing the services offered—such as men’s deep cleansing facial, express anti-aging, and post-shave hydration recovery—to define the required skills.
  4. Work Environment: Understanding that the esthetician would be working side by side with barbers, DJs, photographers, and video content creators.

From this analysis, Hisolife helped refine the job title from a generic “facialist” to something more aligned with the brand—“Male Facial & Grooming Esthetician.”

Phase 2: Talent Sourcing and Candidate Shortlisting

Once the job was posted on Hisolife’s premium channel, it was automatically matched with pre-screened candidates in the database. At the same time, Hisolife’s team reached out to selected estheticians who had previously worked in:

  • Men’s spas in Japan, Korea, and the UAE
  • High-end barbershops with integrated facial rooms
  • Skincare-focused clinics that offer male-specific facials

Within 5 days, TWENTY TWO CUT received a shortlist of 7 highly qualified candidates, each with a full dossier that included:

  • Resume and license verifications
  • List of treatments they specialize in
  • Portfolio photos or treatment room setup
  • A 3-minute self-introduction video (optional but recommended)
  • Reference contact or past employer testimonials

Hisolife also included its recruiter’s notes on each candidate, highlighting specific strengths such as “great with facial massage” or “trained in lymphatic drainage and product upselling.”

Phase 3: The Final Selection

TWENTY TWO CUT narrowed the list down to 3 finalists, who were invited for a trial day at the barbershop. Hisolife helped coordinate the logistics, ensuring that all candidates were briefed on:

  • Dress code and product usage (Aesop, Hermès, Eau de Spa)
  • Signature treatments to demonstrate
  • Facial massage pressure, duration, and facial hair considerations

The barbershop team, including the founder and senior stylists, provided feedback on technique, communication, hygiene practices, and client experience.

Ultimately, one candidate stood out—Nattaya, a bilingual Thai esthetician trained at a Korean beauty academy, with 6 years of experience in male skincare.

Phase 4: Onboarding and Brand Integration

Once selected, Nattaya was onboarded with the support of Hisolife, who helped with:

  • Contract review and onboarding checklist
  • Client consent form templates and consultation protocols
  • Product training materials from TWENTY TWO CUT’s in-house facial menu
  • Tips on integrating her role into the barber workflow without friction

TWENTY TWO CUT also booked two personalized training sessions with a senior trainer from Nuad Thai School to help Nattaya:

  • Refine head massage and facial stretching techniques
  • Learn how to pair facial steps with barbershop ambiance (e.g., synchronizing music and lighting)
  • Use facial steaming and beard care combinations effectively

Results: A Seamless Experience and a Thriving Service

Since integrating Nattaya into the team, TWENTY TWO CUT has seen a 40% increase in facial bookings, especially among first-time male clients who previously avoided skincare treatments due to unfamiliarity or discomfort.

Notable outcomes:

  • Client Satisfaction: Post-treatment surveys show a 98% satisfaction rate for facial treatments.
  • Revenue Growth: Facial add-ons and retail sales of aftercare products (like serums and beard oils) have increased significantly.
  • Repeat Bookings: 60% of facial clients rebook within 3 weeks, either for maintenance or to try another treatment.
  • Content Impact: TWENTY TWO CUT launched a video campaign featuring the new facial experience, which reached over 200K views on social media—boosting their brand visibility further.

Testimonials

“Hisolife didn’t just help us find a facialist—they helped us shape what the role should be in the first place. Their knowledge of skincare and spa therapy is unmatched.”
— Co-founder, TWENTY TWO CUT

“As someone who loves skincare but always felt awkward in traditional spas, I love that I can get a facial right here after a haircut, with my favorite music playing and a cold drink in hand.”
— Client review via Google Business

“I never thought I’d work in a barbershop! But the vibe here is amazing, and the clients really care about their skin. Thanks to Hisolife, I’ve found the perfect workplace for my skills.”
— Nattaya, Facial & Grooming Esthetician at TWENTY TWO CUT

More Than Just Hiring — It’s Industry Empowerment

This case study highlights how Hisolife.com is more than just a recruitment tool. It’s an industry-specific ecosystem that empowers employers and professionals alike to create wellness experiences that are modern, relevant, and expertly executed.

For TWENTY TWO CUT, the partnership with Hisolife meant more than finding a great hire—it meant finding someone who could elevate the entire client experience, add value to the brand, and support the barbershop’s mission of redefining men’s grooming as a complete lifestyle.

As the demand for specialized beauty and wellness services continues to grow, Hisolife remains at the forefront—connecting talent to opportunity and businesses to success.